The European Historic Thermal Towns Association (EHTTA), certified as Cultural Route of the Council of Europe, is delighted to be back at ITB NOW in its new digital format for 2021.
This year, EHTTA and the Great Spas of Europe are collaborating once again to promote the fascinating destinations that are the historic thermal towns of Europe – the Association, the Cultural Route of the Council of Europe and the transnational serial nomination to UNESCO.
In 2019 at the last physical ITB to be held, EHTTA had a very positive experience as an exhibitor in the Medical Tourism Pavilion. This was the first time the spa towns as a network had been at the Medical Pavilion, in partnership with the Great Spas of Europe.
“In 2021, despite the difficulties of the last 12 months for tourism, our Association has such a lot to talk about with visitors to ITB NOW, especially members of the travel media and tour operators”, says Simone Zagrodnik, EHTTA’s Executive Director.
The network will present its new 2021 brochure which includes the very latest member, Bad Ems (also one of the Great Spas of Europe) along with three new leaflets, giving tour operators new itinerary suggestions based on special themes that connect the various historic thermal towns, for example “Spas in Antiquity”, “Therapeutic Landscape” and “Gastronomy”.
“We are also very excited to be working towards our annual celebration of Europe’s water sources on March 22nd, and to be talking about the historic connection between railways and historic spa towns during the European Year of Rail. We are looking forward to exhibiting at ITB NOW with our partners, the Great Spas of Europe and to making some great connections at this fantastic event.”
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For further information please contact:
Simone Zagrodnik, EHTTA Executive Director: firstname.lastname@example.org
Catherine Lloyd, Communications, Projects, Support email@example.com