EHTTA is taking part in the first EU-China Virtual Fair

The European Historic Thermal Towns Association takes part in its first virtual fair. On the 27th and 28th of November the EU Commission organizes the first EU-China Virtual Travel Fair on cultural tourism (VTF) as a contribution to the 2018 EU-China Tourism Year (ECTY).

The fair on Cultural Tourism is an initiative to facilitate the B2B matchmaking of the travel industry between China and Europe via a fully immersive virtual reality platform that ensures meaningful life-like engagement amongst participants via avatar. A huge number of booths are offered to key EU-China non-commercial actors focusing on trans-European products. The Cultural Routes of the Council of Europe are one of the selected exhibitors as well as EHTTA.

With EHTTA’s booth the network has the chance to showcase its members and the thermal heritage to Chinese travel trade in an innovative and interactive way. Brochures, presentations, pictures and web links are presented in a very futuristic way. Every visitor is creating his or her unique virtual profile and 3D avatar. They can seamlessly access the environment on different devices such as computers, smartphones, tablets or VR glasses, and be online simultaneously to engage with each other: people see each other in the environment, meet, exchange business card, chat and talk in virtual reality.

This virtual fair is another new platform for EHTTA to show the richness of history, culture, art and thermal heritage that connects countries and people across Europe.