On the occasion of its Spring General Assembly 2018 the European Route of Historic Thermal Towns managed by the European Historic Thermal Towns Association (EHTTA)
has launched its new website on www.ehtta.eu.
Optimized with responsive design and therefore adaptive to all mobile devices the route’s image has an attractive new layout: impressive pictures show their precious heritage of its 41 members as do the related descriptions of them. Useful information concerning tourism, the scientific work and public relations activities are presented.
Therefore our network consisting of historic thermal towns and regions from 15 countries has been growing and is now facing the next steps of public relations and tourism marketing as a cultural route certified by the European Commission. The new website is part of our communications strategy, which we have introduced last year. This is the first major step to have a better visibility and platform to answer for example the needs of potential guests seeking for the experience of thermal culture and to respond to the tourism industry interested in specific themes for travel planning.
Easy to access now and better to be found are the tourist packages, the different member towns and regions are offering and that can be booked through the tourist offices or spas. There is a wide range of packages in the categories “Pure spa experience”, “Ancient Spa Traditions”, “Gastro Experience”, “Special Events”, “Out & About”, “Keep it discovering”.
A new section on the route’s website is “Festivents”: an impressive list shows and describes the cultural events and festivals, many of them with long traditions and linked closely to the history of the thermal towns. Each member has the opportunity to list its top ten events throughout the year and fill the route’s rich event calendar.
At the same time EHTTA invites potential new members to get in touch with the association, now offering an online questionnaire and therefore supporting the scientific work, which includes the evaluation of candidates as well as the project “the atlas”.
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