The European Route of Historical Thermal Towns at the Louvre in the framework of the 33rd edition of the Thermalies Fair the EHTTA network showcases the Route to the greater public.
The European Route of Historical Thermal Towns will be present at Thermalies Fair at the Carrousel du Louvre from 21 to 24 January, 2016
The 33rd edition of the Thermalies (www.thermalies.com) represents a new opportunity to showcase the European Route of Historical Thermal Towns to the greater public. With nearly 300 exhibitors and 32,000 visitors, the Thermalies stand out as THE point of reference for health and wellness in France and involve many international stakeholders. It shows new trends in the sector of hydrotherapy, thalassotherapy, spa and balneotherapy.
Cultural routes, a source for new forms of tourism development
During the Thermalies, EHTTA Association (European Historic Thermal Towns Association) will have its Executive Council meeting on the 21st January, 2016. On this occasion EHTTA will present to the members its new promotion strategy. A strategy based on storytelling, for a better understanding of the European thermal cultural heritage that narrates the thermal Europe as a tourist destination through innovative communication tools
EHTTA Association (European Historic Thermal Towns Association)
The European Association of Historical Thermal Towns (EHTTA) is a network created in 2009 in Brussels, which includes thirty spa towns (among them Vichy – France, Baden Baden – Germany, Bath – United Kingdom, Ourense – Spain, Montecatini Terme – Italy but also Budapest – Hungary, Daruvar – Croatia, Chaves – Portugal and Loutra Pozar – Greece) in 13 European countries, characterized by an emblematic architectural heritage and whose of thermal waters are recognized for their healing properties throughout Europe.
The aims of this European network are to obtain the recognition of innovative and cultural specificities of European spa towns at the European Union, in order to develop the tourist sector in the frame of a new plan, by encouraging cross-border tourism of a “Destination Europe”. EHTTA encourages the development, the economic redeployment of spa towns and the safeguard of their cultural and historic heritage through exchanges of experience and good practices at European level.
All EHTTA towns are integral to the cultural route of the historic thermal towns, one of the 33cultural routes recognized by the Council of Europe, as well as the cultural route of St James Ways, the first to receive this label of European citizenship, exactly 28 years ago.